The fact is we are humans and facts alone don't mean much to us. We learn, and therefore, are educated best through stories. It is easy to see  in a bad Algebra class. Only the teachers who bring the numbers to life teach the kids anything. Dry facts with nothing else does not work. These guys have studied the best way to communicate and you should give it a read. It details the strategy and tactics behind storytelling from the point of view of management. My interest lies in communicating with juries. Whatever your interest I hope you enjoy it.